DJ and music producer Mark Ronson has collaborated with singer Katy B for Coco-Cola’s Olympic global campaign “Move to the Beat”. Ronson recorded sounds athletes make, including the click clack of the ball hit by British table tennis sensation Darius Knight. Ronson said, “But the sounds Darius creates, his grunts squeals and stuff are unusual and great.” The promotion is aimed at inspiring the youth of the world by harnessing their passion for music.
Darius is one of five Olympic hopefuls featured. The others are David Oliver a 110 metre hurdler from the United States; Kseniya Vdovina, a 400 metre sprinter from Russia; Dayyan Jaffar, an archer from Singapore and Maria Espinoza, a taekwondo athlete from Mexico.
The anthem will be the soundtrack for marketing and events involving Coca-Cola which lead up to the 2012 Olympic Games.
Tweet
